Car Interiors Clean Package




United States


Synaptic Digital

A look at the growing popularity of the mid-size car, and how intense competition means buyers are getting more for their money. Clean Package Split Track Audio
(((Announcer voice over))) In the US, the midsize or family sedan has long been the largest segment of the automotive market. Today it's also the most competitive. (((Suggested Soundbite))) Anybody shopping for a mid-priced car, say 20 to 30 thousand dollars is going to get a much better car today than they would have 5 years ago. So you get a lot of premium features, a lot of quality feel inside the car, but you didn't pay more for it. (((Announcer voice over))) For years, Camrys and Accords have dominated sales in the mid-size segment, but this year the rest of the pack has pulled alongside. In fact, sales in this segment was led by the Chevrolet Malibu this past June, with an all-new model coming to showrooms in the Fall. (((Soundbite))) Quality is conveyed through sound, so what you hear shapes your perception of every vehicle. …The 2013 Malibu is supposed to be extremely quiet and refined and we have spent thousands of hours … testing every system that's in the Malibu to really look at everything from engines to tires and door slams and every console. (((Voice-over))) Not only have Malibu engineers benchmarked luxury cars for quietness, the Malibu is Chevrolet's first "Global" midsize car to be sold in about 100 countries,so seat comfort is also a high priority. (((Soundbite))) The 2013 Chevrolet Malibu offers power, fore aft adjustment as well as tilt and height adjustment. In addition to that, for back support we provide a four way pneumatic lumbar so that you can actually adjust the apex of the lumbar to fit each individual person. (((Nat Sod))) (Jon Hahn) Your SmartPhone connects to the Chevrolet MyLink system through Bluetooth… (((voice-over))) And in further proof of how competitive mid-sized cars are getting, some of the most advanced electronics, such as multipurpose touch screens and voice-activation are being introduced in these cars before they're available in some/most luxury cars. I'm XXX.
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  • Ryan Nagorsen
    Video Strategist
    United States
  • Nicole Yelland
    Ast. Mgr. Broadcast Communications, Story Bureau
    United States