GM Vehicle Advocacy Program: Improving Public Perception
If you thought you had a great product – but the public wasn't so sure – what would you do? Well just bragging about how great you think you are won't get you very far. So GM came up with a better idea and asked their employees what they thought.
As part of their Vehicle Advocacy Program, GM asked for employee volunteers who would be interested in going out to partner companies and allowing people to get a look at and test drive new Chevy's, Buicks, Cadillacs and GMCs.
An overwhelming 3,000 employees - from engineers and designers to accountants and line workers – offered to help support the program and from there a small group of 50 were selected to participate in events held in the Los Angeles area with companies like Kelley Blue Book, Adobe and Disney.
Not only were GM and their employees happy to show off their work and introduce potentially new customers to the brands, but they also gained significant feedback that will go towards making even better cars in the future.
Ryan NagorsenVideo StrategistUnited Statesryan.firstname.lastname@example.org
Nicole YellandAst. Mgr. Broadcast Communications, Story BureauUnited Statesnicole.email@example.com
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