Family Car Wars!
Intense Competition Means Buyers Get More For Their Money
In the U.S., the midsize or family sedan has long been the largest segment of the automotive market. Today, it's also the most competitive, which is why some of the most advanced electronics such as multipurpose touch screens and voice-activation are being introduced into these vehicles before they are even available in many luxury cars. They offer premium features and quality feel, but because of the intense competition, you don't necessarily pay more for them.
For years, Camrys and Accords have dominated sales in the midsize market, but this year the rest of the pack has pulled alongside. In fact, sales in this segment were led by the Chevrolet Malibu this past June. With an all new model coming to showrooms in the fall, the 2013 Malibu will be extremely quiet and refined. Thousands of hours were spent testing every system in this vehicle to reduce noise. The engineers looked at everything from engines to tires and door slams to consoles. This car is also the first "Global" midsize vehicle from Chevrolet to be sold in nearly 100 countries.
Ryan NagorsenVideo StrategistUnited Statesryan.firstname.lastname@example.org
Nicole YellandAst. Mgr. Broadcast Communications, Story BureauUnited Statesnicole.email@example.com
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