2014 General Motors: Mary Barra Discusses ITS
The autonomous or self-driving car is almost here! During her keynote address at the Intelligent Transport Systems (ITS) World Congress in Detroit today, General Motors CEO Mary Barra spoke emphatically about the importance of making safe, autonomous driving technologies a reality.
During her speech Barra announced that that Cadillac will begin offering advanced "intelligent and connected" vehicle technologies on certain 2017 model year vehicles. Cadillac will offer customers an advanced driver assist technology called Super Cruise and in the same timeframe the 2017 Cadillac CTS will be enabled with vehicle-to-vehicle (V2V) communication technology.
Super Cruise, the working name for GM's automated driving technology, will offer customers a new type of driving experience that includes hands-off lane following, braking and speed control in certain highway driving conditions. V2V communication technology could mitigate many traffic collisions and improve traffic congestion by sending and receiving basic safety information such as location, speed and direction of travel between vehicles that are approaching each other.
Ryan NagorsenVideo StrategistUnited Statesryan.firstname.lastname@example.org
Nicole YellandAst. Mgr. Broadcast Communications, Story BureauUnited Statesnicole.email@example.com
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