2016 Chevrolet: At the Chicago Auto Show
DETROIT – SILVERADO 1500 Z71 / COLORADO Z71 - Chevrolet is expanding the popular Midnight Special Edition with new models available on 2016 Silverado 1500 Z71 and 2016 Colorado Z71. They join a growing portfolio of special-edition trucks whose popularity helped Chevrolet truck sales increase 27 percent last year – double the increase for the total truck market.
“We introduced several special-edition trucks in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, as the special editions sold in one-third the time, and to younger, more affluent buyers than the industry average.
CHICAGO – CAMARO - The Chevrolet Camaro 1LE performance package returns for 2017, poised to set new benchmarks for attainable track performance.
The package builds off the success of the previous-generation 1LE, offering increased handling and track performance. In response to customer demand, Chevrolet will offer two distinct 1LE packages, for both V6 and V8 models, each visually distinguished with a satin black hood, specific wheels and more.
For the first time, the 1LE package will be available on Camaro 1LT or 2LT coupes equipped with the 3.6L V6. Featuring more aggressive suspension tuning, standard Brembo brakes and Goodyear Eagle F1 tires, the LT 1LE delivers an estimated 0.97G in cornering grip. Available Recaro seats will keep you planted through the corners, and an available Performance Data Recorder will allow you to view and share your track experience.
The new 1LE package for Camaro 1SS models includes magnetic ride control, with a new FE4 suspension tuning and a new, segment-exclusive electronic limited slip differential (eLSD). Paired with massive Goodyear Eagle F1 tires, lateral acceleration will exceed 1G. Additional features available on the 1LE package include standard Recaro seats and a Performance Data Recorder (PDR), new to the Camaro lineup.
As a result, the 1LE package elevates the award-winning performance that earned Camaro the 2016 Motor Trend Car of the Year and Car and Driver 10Best awards.
CHICAGO – TRAX - Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America’s best-selling small SUVs.
Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies.
“In the fastest-growing segment, Chevrolet Trax’s momentum is sure to continue with great design enhancements, premium details, and the latest technologies,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “Features such as Apple CarPlay and Android Auto compatibility and four new active safety features offer customers more than most competitors – and at an entry-level price.”
Ryan NagorsenVideo StrategistUnited StatesRyan.Nagorsen@gm.com313-667-4013313-920-6848
Joe LaMuragliaBroadcast Comms ManagerUnited Statesjoseph.email@example.com